VOCABULARY

VOCABULARY

1. Ad: Printed communications, audio or audiovisual, made with a specific    purpose.

2. Banner: is a typically rectangular advertisement placed on top, bottom or sides of the main content of a website and linking to the advertiser website.

                                               

3. Infomercials: The term "infomercial" is sometimes misapplied and used to refer to direct response television advertisements of 60 to 120 seconds in length.

4. Jingles: is a short tune used in advertising and other commercial uses. The jingle contains one or more hooks and lyrics that explicitly promote the product being advertised, usually through the use of one or more advertising slogans.

5. Risk:  concerns the deviation of one or more results of one or more future events from their expected value.

6. Goods: In economics and accounting, a good is a product that can be used to satisfy some desire or need. More narrowly but commonly, a good is a tangible physical product that can be contrasted with a service which is intangible.  

7. Promotion: is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing .

8. Publicity: is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people .

9. Slogan: is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

10. Quality : Quality is a perceptual, conditional and somewhat subjective attribute and may be understood differently by different people. Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace.