1. Ad: Printed communications, audio or audiovisual, made with a specific purpose.
5. Risk: concerns the deviation of one or more results of one or more future events from their expected value.
6. Goods: In economics and accounting, a good is a product that can be used to satisfy some desire or need. More narrowly but commonly, a good is a tangible physical product that can be contrasted with a service which is intangible.
7. Promotion: is one of the four elements of marketing mix (product, price, promotion, distribution). It is the communication link between sellers and buyers for the purpose of influencing, informing, or persuading a potential buyer's purchasing .
8. Publicity: is the deliberate attempt to manage the public's perception of a subject. The subjects of publicity include people .
9. Slogan: is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
10. Quality : Quality is a perceptual, conditional and somewhat subjective attribute and may be understood differently by different people. Consumers may focus on the specification quality of a product/service, or how it compares to competitors in the marketplace.